Name a specific geographic location (eg., town, county, state)
What do you see as the effective service area of your organization? You can limit it to a municipality, county, or multiple municipality and counties.
The next question will ask you to determine key demographics of your service area. The information you need can be found at the following site : Census Data
(this will open in a new tab) You can enter the municipality or county in the search box to find key demographics. If you have defined a multi-county or multi-municipality service area, for the sake of this exercise, pick a single central area, such as the municipality or county in which the organization is located and use that data. A full analysis would require you to look at all of your defined areas, but that is not necessary for this assignment.
Here are the categories to use for the following question:
- Total Population
- Persons per square mile
- Age and Sex
- Percentage Under 5 years of age
- Percentage under 18 years of age
- Percentage greater than 65 years of age
- Percentage 18-65 years of age (you must calculate)
- Percentage female
- Percentage white alone, not Hispanic or Latino
- Percentage Black
- Percentage Native American
- Percentage Asian
- Percentage two or more races
- Median selected monthly owner costs -with a mortgage
- Median gross rent, 2011-2015
- Families and Living Arrangement
- Households, 2011-2015
- Persons per household
- Percentage Language other than English spoken at home
- High school graduate or higher
- Bachelor's degree or higher
- In civilian labor force, total, percent (age 16+)
- In civilian labor force, female, percent (age 16+)
- Median household income
- Median Family Income
- All Firms
- Men-owned firms
- Women-owned firms
- Minority-owned firms
For the service area you have defined, using the information in the description above, list key demographics for that area. Put each requested piece of information in a separate row.
Briefly summarize the data above by category (i.e., Population, Age/Sex, etc.) Is there anything in the data that will provide a challenge or opportunity for your organization?
Provide a brief description of the programs you intend to implement as part of your mission. You will have an opportunity to describe them in more detail later. Click on the cross to the right hand side of the field to add rows. Your list should include education and arts education programs.
Provide a more detailed description of each program in your list above. Within the description, include the following information (as briefly as possible):
- Primary goal of the program
- Activities of the program
- How it advances your mission
- Intended population
- How you plan to evaluate success
Using Flowchart Draw
, create an program chart and save it. You will be asked to upload the file at the very end of this form. The file should be named as follows: last name first name program chart
Board of Directors
This next section will deal with basic plans for the board of directors.
How many initial board members do you plan to bring on (minimum of five)?
List each board member (not by name, just number), the skills/abilities you require from then, and any additional notes.
List the committees of your initial board and a brief description of responsibilities.
What will be the board's working relationship to the staff?
This section will deal with staffing plans.
For each of the programs of your organization (as well as general administration), list the main activities necessary to successfully implement the program, the program, and whether that activity will be handled by staff, board, volunteer, or intern (Interns are volunteers, but for the sake of this exercise, we will separate the two).
Provide a list of initial staff positions, responsibilities (brief), program affiliation (if applicable), and whether they are full or part time.
For each position, provide a detailed description of each position. Briefly describe what that person will do, and who, if anybody, they will supervise.
Using Flowchart Draw
, create an organization chart and save it. You will be asked to upload the file at the very end of this form. The file should be named as follows: last name first name org chart
Volunteers and Interns
This section will deal with your plans for volunteers
Based on your activities chart above, consolidate your volunteer and intern activities in the list below. Determine the number needed for each activity.
Describe how Volunteer and Intern activities will be managed. Specifically address the following:
- Who will be the point person for volunteer and intern coordination?
- How will volunteer and intern needs be determined?
- How will those needs be communicated to the point person?
- How will the schedule be coordinated?
- How will volunteer and intern policy be set and evaluated?
Using an Excel spreadsheet, create a budget for your organization. Along with an Executive Summary Budget, there should be individual expense budgets for project, marketing, development and general administration. The budget should balance.
The Executive Summary Budget should include the following income lines.
- Individual Giving
- General Individuals
- Board Giving
- Matching Gifts
- Special Events
- Foundation Giving
- Corporate Giving
- Local Business
- Box Office
- Class Tuition
- Contracts for Service
- Other Earned
Executive Summary expense budget should list the following:
- General Administration
- Program 1
- Program 2
- Program, etc.
Save your budget as follows Last Name First Name Budget. You will be able to upload it at the end of the form.
Marketing and Awareness
List all the electronic media you will use to publicize your organization and activities.
What activities will you engage in to gather recipients for these electronic efforts?
What is your desired website name?
On your website homepage, what would be the subject headings for your menu bar? Look at other websites to see how they structure their information. What would be the drop-down sub-headings under each heading? Do this as an outline, e.g.,
- General Heading 1
- Program 1
- Program 2
- General Heading 2
- Program 3
- Program 4
What non-electronic media will you use to publicize your organization and activities?
How will you coordinate between the electronic, website, and non-electronic media to maximize the impact of each.
Do some research in your geographic area. Determine if there are membership organizations in which you should become involved. Considering each will have fees, determine which of these are priority, and list them in order of priority below.
What additional community development efforts might you undertake in addition to the marketing and awareness efforts outlined above.